MERCADO Magazine web redesign
The leading business intelligence magazine in the Dominican Republic wanted a fresh new look to keep their audience informed with a new web design.
Available for Work
Johan Peña CRO & UX Growth Specialist
I help organizations design digital products and services by putting the user at the center of their strategy. 🚀
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Selected Work
Projects that put users first
MindWise
An app optimized by Artificial Intelligence through a chatbot that assists you and assigns tasks, in addition to making recommendations with the aim of achieving well-being and avoiding unwanted loneliness.
Epa! School of Open Participation
An app and digital platform that aims to teach and disseminate the dynamics of citizen participation.
404 errors for Urbanpet.do
The most popular website for urban and tech accessories for pets in DR, with a curious errors page in case you don't find what you're looking for.
UX to facilitate hospital orientation
Cruces University Hospital had the challenge of improving the patient experience in navigating and locating accommodations within its significant health campus in the heart of Vizcaya.
About Me
Hi! I'm Johan Peña
I believe in the agility of connecting user needs with business objectives through iterative and transformative processes that generate a positive impact on their environment.
With a deep formation in graphic design and advertising for more than 6 years, I turned my professional experience through UX design, research and conversion optimization to contribute and add value to people's experiences. I love the color orange and adding a soundtrack to every important moment in life.
Available for Work
How I create impact
From insight to measurable growth
I combine user research, experimentation, and product thinking to turn ambiguity into experiences that work better for people—and perform better for the business.
01
Understand
Reduce uncertainty with evidence
I uncover real user needs, behavioral patterns, and friction points through research and data—so teams can prioritize the right problems before investing in solutions.
Clearer decisions · Lower product risk
02
Experiment
Turn friction into growth opportunities
I translate insights into focused hypotheses, prototypes, and A/B tests that improve journeys and reveal what genuinely moves conversion, engagement, and retention.
Measurable learning · Compounding gains
03
Scale
Align user value with business goals
I connect customer needs, strategic objectives, and cross-functional teams into coherent product experiences that are useful, feasible, and ready to evolve.
Stronger alignment · Sustainable value
Experience
Where I've made an impact
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Popular Bank — Dominican Republic
CRO Manager & UX Growth Specialist
2025 – Present
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Popular Bank — Dominican Republic
UX Designer
2023 – 2025
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Cruces's University Hospital — Spain
Design Thinker Internship
2022
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Publicis Dominicana — Dominican Republic
Senior Designer
2019 – 2021
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Adventures Digital Agency — Dominican Republic
Visual Digital Designer
2018 – 2019
Available for Work
Let's collaborate and bring your vision to life!
Click to copy email address 👆